Invesra
- Company:
- Invesra (formerly LT Save)
- Product Categories:
- Web Application Design, Web Design, Branding
- Problem:
- Modernize Brand and User Experience
- Summary:
- LT Save required a brand change to enhance their offering as a provider of retirement advice and investment management for all non-retirement investment accounts. The rebranding required management of the visual design resources and all related tasks required for a successful brand launch.
- Solution:
- I organized a team which included a logo designer for the brand development, a visual designer to execute brand characteristics for both print collateral and web, a copywriter to convey new messaging, and a front-end developer for presentation layer changes to the web properties. Additionally, I undertook a corporate web site redesign, blog redesign and web application redesign, incorporating best practices for information architecture and interaction design with each redesign.
- Services Performed:
- Information architecture, interaction design, project management, user experience
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